Internet Mumpreneurs - Online Marketing Tips For Home & Internet Based Businesses

Membership Site/Area
You’ve no doubt come across this kind of strategy gazillions of times in the high street.
Think loyalty cards and rewards schemes. Think frequent shopper programs.
You can do exactly the same with your online store by offering your customers rewards whenever they buy from you, or refer other customers to your store.
Membership sites are [...]

Photo by Grahambones
If you sell your products and services to a geographically specific audience it matters where your website is hosted.
For example, I sell products primarily to a UK audience. Therefore I host my website in the UK, with a UK based hosting company.
Now this is not because I’m patriotic (;-) ), it’s [...]

I discovered a new content sharing site today thanks to Yvette Segal of www.planitpurple.co.uk.
Qassia describes itself as an ‘intelligence engine’ and ‘tag-based web directory’.
You can create an account and add an unlimited number of backlinks to your website for free. Most importantly these links are ‘do-follow’ (which means the search engines give them weight). [...]

Social bookmarking started out literally as a way to keep your bookmarks online so that you didn’t lose them if your computer crashed. However, it’s moved on somewhat from the original concept.
In case anyone is not sure what a bookmark is, web browsers have an option to ‘bookmark this page’ in the top menu. This [...]

I’m writing this post in response to a question posted on Webmums about outsourcing SEO.
It really got me thinking, and I thought it was well worth a post.
Before I continue I want to be upfront. I am biased in my view. I got royally ripped off by a SEO company about five years [...]

photo by mortsan
If you market your business online, one of your biggest missions is probably getting traffic to your website.
You’ve learned that you can’t just slap up any old website and sit back and wait for the visitors to flood in. So, bearing this in mind, you get busy finding ways to attract [...]

Photo by dcjohn
Getting incoming links to your website from as many high ranking, related websites as possible should be an important part of your SEO campaign.  The more incoming links you have from websites that google considers important, the higher your website will rank .
The higher you rank in the search engines, the more free [...]

Pros

Wordpress is free. Your only real costs are your hosting account.
It’s easy to install, especially if you use a hosting company that has a ‘one-click’ installation option.
You can choose from 100’s of free themes for your website. Themes are templates that once uploaded to your server can be activated at the [...]

Is facebook really going to help grow your business?
There are now more than 63 Million active users on facebook with an average of 250,00 new registrations happening every day!
It is currently ranked No 7 in Alexa top ranked websites and every other headline seems to refer to facebook in some context.
But what about you?
Is [...]

Not so long ago I observed four significant changes in relation to the quality of visitors coming to my site, Lotus Home Study Courses…
 

There are more click throughs from SERPS for general phrases such as ‘home study courses’ and ’study from home’.
Visitors to the site are sticking around for longer.
The bounce rate has gone from [...]