You have to wonder if you need to re brand when:
1. You look at your brand image and it seems ‘retro’, and not in a good way.
2. Your logo design no longer represents your business well. Businesses generally ‘evolve’ over time. Have your products/services and/or your brand ethos changed and the logo isn’t pulling [...]
I came across an online business with a new logo design concept whilst browsing news at Qassia yesterday.
It’s so cool that I just had to share it with you. For $19 you can get yourself a snazzy Web 2.0 logo that looks really, really slick. Yep, for just $19!! (£10!!)
Sounds great! But [...]
The title of this could instead have been ‘Making Typography Interesting’ or even better than this; ‘Creative Typography’ but I didn’t want to potentially confuse any non-designers with the word typography, the meaning of which isn’t clear to all.
Typography is defined the art of working with text/fonts…their arrangement, positioning and layout for example, and [...]
Is there any longer a place for glossy printed brochures (and indeed other printed business materials) in todays ‘Internet world’. We’ve long heard talk of the ‘paperless office’ but few businesses have adopted this policy. So should glossy brochures be now made redundant or are they necessary still?
For instance, why invest in the design and [...]
What do you do when you quote a customer and they tell you it’s ‘outside of their budget’?
What if they say ‘I can get that cheaper elsewhere’?
It’s very common for business owners, especially those newer to self employment to be tempted into the unprofitable world of ‘price wars’ and client ‘bartering’.
The Design Councils 2005 National [...]
