Internet Mumpreneurs - Online Marketing Tips For Home & Internet Based Businesses

Buying print advertising may be something that you want to experiment with as part of the marketing strategy for your business.
Personally, I don’t think print advertising is worth the investment.
Results are difficult to quantify, demographics are too broad, and it takes a BIG budget to really see any benefit.
As a small business owner, I believe [...]

The title of this could instead have been ‘Making Typography Interesting’ or even better than this; ‘Creative Typography’ but I didn’t want to potentially confuse any non-designers with the word typography, the meaning of which isn’t clear to all.
Typography is defined the art of working with text/fonts…their arrangement, positioning and layout for example, and [...]

Is there any longer a place for glossy printed brochures (and indeed other printed business materials) in todays ‘Internet world’. We’ve long heard talk of the ‘paperless office’ but few businesses have adopted this policy. So should glossy brochures be now made redundant or are they necessary still?
For instance, why invest in the design and [...]

Some top marketing ideas to get you off the blocks fast this new year.

1. Sales
The excitement of January sales aren’t just for retailers only, even service based industries can take advantage of sales fever. Sales can include general discounts and discounts for bundles. Get the word out using e-newsletters, blogging, social networking, flyers, posters, [...]