You have to wonder if you need to re brand when:
1. You look at your brand image and it seems ‘retro’, and not in a good way.
2. Your logo design no longer represents your business well. Businesses generally ‘evolve’ over time. Have your products/services and/or your brand ethos changed and the logo isn’t pulling [...]
Since moving to Roatan, my new tropical home, there’s been one main issue that I’ve needed to deal with in my online business.
Limited Bandwith.
Back in the UK I had unlimited bandwith. I could download and upload to my hearts content. I’m sure this is a luxury most of you reading this will have [...]
I came across an online business with a new logo design concept whilst browsing news at Qassia yesterday.
It’s so cool that I just had to share it with you. For $19 you can get yourself a snazzy Web 2.0 logo that looks really, really slick. Yep, for just $19!! (£10!!)
Sounds great! But [...]
Photo by A.Crider
Building an online business (or any business for that matter) is a science, not an art. Or at least it should be.
Now before you start reaching for your bunsen burner (you do have one of those, right? ;-0), let me explain what I mean by this.
Scientific progress occurs as a result of trial, [...]
Membership Site/Area
You’ve no doubt come across this kind of strategy gazillions of times in the high street.
Think loyalty cards and rewards schemes. Think frequent shopper programs.
You can do exactly the same with your online store by offering your customers rewards whenever they buy from you, or refer other customers to your store.
Membership sites are [...]
Photo by Grahambones
If you sell your products and services to a geographically specific audience it matters where your website is hosted.
For example, I sell products primarily to a UK audience. Therefore I host my website in the UK, with a UK based hosting company.
Now this is not because I’m patriotic (;-) ), it’s [...]
Photo by HiggySTFC
Why did you start your online business? (Or why do you want to start an online business?)
Was it to
spend more time with your family?
spend less time working?
be able to travel while you work?
have more time to develop your hobbies?
Whatever your reasons, I think there is one fundamental desire that underpins why everyone starts [...]
I discovered a new content sharing site today thanks to Yvette Segal of www.planitpurple.co.uk.
Qassia describes itself as an ‘intelligence engine’ and ‘tag-based web directory’.
You can create an account and add an unlimited number of backlinks to your website for free. Most importantly these links are ‘do-follow’ (which means the search engines give them weight). [...]
Social bookmarking started out literally as a way to keep your bookmarks online so that you didn’t lose them if your computer crashed. However, it’s moved on somewhat from the original concept.
In case anyone is not sure what a bookmark is, web browsers have an option to ‘bookmark this page’ in the top menu. This [...]
I’m writing this post in response to a question posted on Webmums about outsourcing SEO.
It really got me thinking, and I thought it was well worth a post.
Before I continue I want to be upfront. I am biased in my view. I got royally ripped off by a SEO company about five years [...]
